Do you want an audience of 400 million viewers?
…then you better start promoting your services and products on Pinterest.
Let’s cut to the chase: you need to be marketing yourself on Pinterest if you aren’t already.
Pinterest is a platform that works 24/7 for your brand, and taking advantage of it is a MUST. Not only is Pinterest more search engine than social media, but it also has 400 MILLION monthly viewers, who — get this — are more ready to purchase and open to sponsored content than any other platform.
Its giant audience and its strong buying power paired with its evergreen-based algorithm make Pinterest a platform you can’t afford to ignore.
Unlike Instagram, the content you upload to Pinterest has no life cycle. When you post on IG, you’ll receive engagement and views for about 24 hours after the post goes live. But when you post on Pinterest, your content will receive interactions for years to come!
Pinterest describes itself as a bookmarking tool, and it’s the only social platform that is meant to get people to leave the site. This means that when you direct people to your website, they’ll more often than not actually visit it… instead of adding a swipe up link or a meager “link in bio!” at the end of your caption and hoping people will care enough to click.
Here’s how you can get started on Pinterest today!
- Add a business account to your profile. This new account will provide you with the necessary analytics you’ll need to create the best content for your audience, as well as the features you’ll need to help your audience visit your site and contact you.
- Claim your website. This allows Pinterest to verify that your content links back to you, and will help them promote your content to the right users (aka your ideal audience). Pinterest will provide you with specific instructions for how to claim your site in their Business hub.
- Enable rich pins. This will allow Pinterest to take the data right from your site and populate it into the descriptions of your pins. Rich pins are great for product-based businesses, because when people save pins from your site, the app will automatically populate things like price, size, description, etc.
- Add keywords everywhere. We’re talkin’ titles, descriptions, your bio, your board names, your board descriptions, and even on the pin graphics themselves (Pinterest’s algorithm can read text on images!) — keywords will be what propels your Pinterest growth.
- PIN TIP: if you’re not sure which keywords will resonate with your ideal audience, all you have to do is go to the search bar, type in your industry, and see what the predicted text populates — there’s your answer!
- Start pinning! the easiest way to grow on Pinterest is to be consistent on the app. Pinterest prioritizes the accounts that upload often and re-pin often. So, if you’re already a Pinterest user — continue to engage on your business account the way you would on your personal; save what you like (as long as its at least a little bit relevant to your business and niche) and Pinterest will reward you!
Once you’ve set up your new account, give me a follow here so I can save your pins and support your biz!
Oh, and before I go – one more pin tip for you: Pinterest is now prioritizing video. This is an amazing chance for your business to stand out! Using video pins and story pins will help you grow exponentially on the app. Reply to this message if you may want some custom stop motion to spice up your boards.