Your brand is more than logos, color palettes, imagery, and fonts. Creating a brand is about creating trust with your audience – serving them and establishing you as an expert so they look to you for answers to their biggest questions.
Here at Oui Create, we champion the importance of strategy above all else. Clients often come to us overwhelmed with how to create compelling content and how to best share it with their audience. Investing in a solid strategic foundation for your social platforms gives you the building blocks to sharply cut through noise and dial in on your true message. The right strategy creates a blueprint to maximize your efforts and connect with your customer.
Curious what a comprehensive social strategy contains? You can expect the following results:
- Cohesive visuals, graphics, and templates to keep you on-brand all year
- A feed that looks so good they’ll have to hit follow
- Dialed-in brand voice that connects with your target audience
- Tailored plans for organic growth roadmap that energizes your following
- Audience-warming strategy with a plan for conversion
- A plan to find your people and foster a community of engaged followers (without ever using a bot!)
- Our proven method for working smarter not harder across platforms
Having a yearlong social strategy will be a complete game-changer for your brand. We’ll take the guesswork of what, where, and when to post, and your time and energy will be freed up to focus on your business growth and connecting with your audience.
Sound good to you? Our strategy deep-dive has 4 distinct phases.
Step 1: DISCOVER
After contracts are squared away, we send you client homework to learn everything we need to know about your brand. Don’t worry, it’s not graded 😉 While you tell us the details of your brand, we do our own research and competitor analysis to gain more insights on your specific industry and competitors.
Step 2: DIG DEEP
This is where we dive in and get our hands dirty. We build a custom strategy based on your goals and platforms. We develop content pillars and ongoing series that will pique your audience’s interest and curate unique growth strategies specific to your audience – keeping in mind the ever-changing algorithms and how to best work with them.
Step 3: DESIGN
This is where we make your brand shine! We whip up a creative content plan for you that includes specific recommendations on types of imagery, inspiration, and where to source. Next, we develop custom visual graphics to help you stand out from the crowd and put your best visual foot forward. The best part is – we share these easy-to-update templates directly with you, so you stay on-brand all year long.
Step 4: DELIVER
We share our 30+ page strategy guide outlining our recommended strategy on a video call. We take the time to walk you through each step, answer questions, and make any edits requested by your team to make sure you have everything you need to know for a successful presence on social media.
If you’re ready to make meaningful change in your business this year, consider us part of your team! We’re ready to take your brand to the next level and create a meaningful, customized path to success on social.
Want to book our team for a strategy deep dive? Reach out here to schedule a call with our team!