Is your net too wide?

Here’s how narrowing your niche will help you grow your business…

I have a question for you.

Are you casting your net too wide?

And by that I mean: have you considered niching down? 

First of all, being a stop motion animator IS niching down, so you already have a leg up on all the creative entrepreneurs with that one. However, it’s possible (and encouraged) to choose a niche within animation – especially to get started.

In further specializing within the world of stop motion, you’ll reap all sorts of benefits. Naturally, I’ve made you a list of all the ways niching down will help you grow your business:

• Establish yourself as an expert. By choosing one area of interest, you will eventually become a go-to creator in that industry. This helps clients trust you. 
• Help past clients connect you to future ones. Let’s say your niche is within the food and beverage industry. It’s extremely likely that the creatives working at one company will have friends at another, and that they’ll be willing to share contacts with those friends. And guess who will fall under their list of best recommendations for stop motion animators in F&B? YOU! (Since you specialize in it, of course). It’ll be easy for your services to be recommended to a friend, because everyone knows exactly what you do. 
• Test your creativity and expand your horizons. When you’re creating lots of content for the same industry, you’ll be forced to level up your animations and continue to create out-of-the-box content  in order to spice things up and provide your clients with lots of value.
• Create a style that people will remember. Contrary to popular belief, choosing an industry to create for is not the only way to niche down. You can also choose a niche by narrowing in on a certain visual style. If you’re someone who has too many interests to choose one specific industry, don’t worry — you can wow your clients with your signature style. And, yep, you guessed it: people will begin to recognize (and desire!) that style, and come to you to make it happen.
• Clients trust consistency. When you create a portfolio full of consistent work, clients will trust you can produce the same quality and style for them. They feel more at ease hiring you to produce content for them than someone with a million verticals and styles squished into one portfolio. It’s hard to hire someone from the internet you don’t know personally – so make it easy for them!

Narrowing down your niche is helpful for every animator, whether you’re an amateur hoping to eventually become an expert, or you’re a seasoned stop motion artist looking to create a signature style.

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Claire